---
title: "Getting your domain approved for AMP"
description: "Why Gmail, Yahoo and Mail.ru must approve your sending domain before AMP emails render, and how to apply to each."
url: https://help.ampemail.com/en/articles/3-getting-your-domain-approved-for-amp
collection: "Getting started"
updated: 2026-09-08
language: en
---

# Getting your domain approved for AMP

Why Gmail, Yahoo and Mail.ru must approve your sending domain before AMP emails render, and how to apply to each.

_Applies to: AMP Approval Guide in the sidebar. Do this before your first AMP campaign._

## Why approval is needed

AMP emails run interactive content inside the inbox, so providers will not render them from just any sender. Each provider approves **your sending domain** first, checking that you are authenticated, that you have a decent sending reputation, and that your AMP emails follow their rules.

Until your domain is approved, **every recipient sees the HTML fallback** instead of the interactive version. Nothing breaks — but nobody spins your wheel either.

This approval is granted by the email providers, not by Ampemail. We cannot speed it up, so start it early: allow several weeks before a campaign you actually care about.

## Who supports AMP for Email

**Gmail, Yahoo Mail and Mail.ru.** Every other inbox receives the fallback version, which is why the fallback deserves as much attention as the AMP version.

## Before you apply

All three providers expect the same groundwork:

-   **Authenticate your domain** — SPF, DKIM and DMARC all set up and passing.
    
-   **Send from a stable, reputable domain** with a real sending history. A brand-new domain with no track record will struggle.
    
-   **Have a working AMP email ready**, since applications ask for a sample. Build one in Ampemail and send it to yourself first.
    
-   **Send only over TLS**, and make sure every link in the email is `https://`.
    

## Gmail

1.  Register your domain in **Google Postmaster Tools**.
    
2.  Submit the AMP approval request, including a sample AMP email sent from your domain to `ampforemail.whitelisting@gmail.com`.
    
3.  Wait for approval — typically **7 to 14 days**.
    

Guide: [https://developers.google.com/gmail/ampemail/register](https://developers.google.com/gmail/ampemail/register)

## Yahoo

1.  Contact the Yahoo developer team through their sender programme.
    
2.  Provide domain verification and the details they ask for.
    
3.  Review takes roughly **2 to 4 weeks**.
    

Guide: [https://senders.yahooinc.com/amp/](https://senders.yahooinc.com/amp/)

## Mail.ru

1.  Submit their technical application.
    
2.  Complete the domain authentication setup they specify.
    
3.  Approval typically takes **1 to 2 weeks**.
    

Guide: [https://help.mail.ru/developers/amp](https://help.mail.ru/developers/amp)

## After approval

Send a test to an address at each approved provider and confirm the interactive version renders. Then watch the **AMP Opens** and **Fallback Opens** figures on your dashboard — if AMP opens stay at zero for a provider you have been approved by, something in the setup is not right.

## Frequently asked

**Do I need approval from all three?** No. Each is independent. Approval from Gmail alone means Gmail recipients get the interactive email and everyone else gets the fallback — often a sensible place to start, since Gmail is usually the largest share of a list.

**Does approval carry across domains or subdomains?** Treat approval as specific to the domain you applied with. If you change sending domain, expect to apply again.

**Can I send AMP emails while waiting?** Yes. They will render as the fallback until approval comes through, so there is no reason to hold back a campaign — you simply will not get the interactive version yet.

**Was our email rejected because of something in Ampemail?** Unlikely — Ampemail validates against the AMP spec before you export. Rejections almost always concern domain authentication, sending reputation or the content of the sample, rather than the template's markup.