---
title: "Analytics"
description: "Submissions, AMP opens and fallback opens, reading the split between them, filtering by date and exporting results to Excel."
url: https://help.ampemail.com/en/articles/9-analytics
collection: "Sending and measuring"
updated: 2026-09-08
language: en
---

# Analytics

Submissions, AMP opens and fallback opens, reading the split between them, filtering by date and exporting results to Excel.

_Applies to: AMP Templates → Analytics on any template_

Analytics is per template. Open it from the templates list, or from the dashboard's Recent Templates.

## The three figures

**Total Submissions** — how many times recipients interacted with this email: a rating given, a form submitted, a wheel spun. Both in-email AMP interactions and ones completed through the browser fallback are counted.

**AMP Opens** — opens that rendered the interactive AMP version.

**Fallback Opens** — opens that rendered the plain HTML version instead.

### Reading the AMP-to-fallback split

This split tells you how much of your audience is actually getting the interactive experience. A very low AMP figure almost always means one of two things:

-   Your sending domain is not approved for AMP yet, so every inbox falls back — see [AMP approval](https://help.ampemail.com/en/articles/3-getting-your-domain-approved-for-amp.md).
    
-   Your audience is concentrated in inboxes that do not support AMP at all.
    

Either way, the fallback is doing its job and nobody is receiving a broken email.

## The submissions table

Below the figures, every individual submission is listed with the recipient's email address, when it happened, and what they submitted.

The columns adapt to the component:

-   **Form** — one column per field, using the field names you set when you built it.
    
-   **Star / Rate it / Like & Dislike** — the rating given, and any written feedback.
    
-   **Spin the Wheel** — a **Spin Result** column showing the prize that recipient won.
    

## Filtering by date

The date filter covers: **All time, Today, Yesterday, This week, Last week, This month, Last month, Last 7 days, Last 30 days, Last 90 days, This year, Last year**, and **Custom**, where you pick your own start and end dates.

The figures and the table both follow the filter, so you can compare a launch week against the weeks after it.

## Exporting

**Export** downloads an Excel workbook containing:

-   a **Summary** sheet with Total Submissions, AMP Opens and Fallback Opens
    
-   a sheet per component type, with one row per submission and a column per field
    

The export respects the date filter, so set the range you want before exporting.

Use it to push responses into a spreadsheet, a CRM or a BI tool, or to hand a campaign's results to someone without an Ampemail login.

## Common questions

**Someone told me they replied, but they are not in the table.** Check the date filter first — the default is the last 30 days. If the range is right, confirm they actually submitted rather than only opening: opening an email is an open, not a submission.

**Can I see who opened but did not interact?** The open counts tell you how many, not who. The submissions table lists only people who interacted.

**Why is one person listed once when they used the email several times?** Some components record a single result per recipient by design. The spin wheel is the clearest case: a recipient's prize is fixed at the first spin, and reopening the email shows them the same result rather than creating a new submission.